The marketers of vertical-mast, rough-terrain forklifts have endured even in spite of overall diminished sales. For instance, there are at least 19 different brands within North America, with more than 100 different models available. In regards to makers, there is almost the same number of telehandler manufacturers, even though their products are being marketed under 24 different brand names. Understandably, some of the brand names sell both telehandlers and lift trucks. Several of the key players in the industry comprise brand names such as Tovel, Lift King, Case, JCB, Sellick, Manitou, Ingersoll Rand and Omega Lift.
The marketers of lift trucks have increased their maneuverability advantages by borrowing several of the features that have increased the telehandler's fame. For example, Tovel, Manitou, AUSA and Omega Lift utilize hydraulic chassis-leveling systems which enable the operator to square up the frame of the truck when it is sitting on uneven terrain in order for lifts to be made more safely. This feature is offered as an option by Swinger, Load Lifter, and Lift King lift trucks.
The 4-wheel steer is a different telehandler-like technology. Lift King, Omega Lift, Load Lifter and Tovel are makers which provide rigid framed equipment that operate on 4 equal sized tires. These four-wheel coordinated steering and crab-steering modes provide the incredible maneuverability that rivals the 4-wheeled steering standard lift truck models. There are extra flexibility options with the sideways shuttle crab-steer mode as well.
The carriage sideshift is able to greatly enhance placement dexterity. The mast sideshift is a common feature now. This is provided on most lift trucks available. It enables the operator to hydraulically move the mast a few inches to either side of center. Another option is the carriage sideshift. This works by moving the carriage to both sides of the center of the mast.