In the year 1966, Bud Bushnell founded Genie Industries. At that time, he bought the manufacturing rights to a material lift which functioned on compressed air. The name Genie originated from the "magic in the bottle" which was used to lower and raise the hoist. This device greatly impressed a lot of customers and therefore, the name was born.
Genie has moved into numerous new markets, because the demand for work platforms and lifts grew. Over time, when the requirements for new equipment to meet numerous applications grew, the company made itself recognized in numerous new markets. Like for instance, Genie went into production with man-lifts, articulated booms, light towers stick booms and telehandlers.
Due to the economic slump during the start of the 2000s, Genie decided to acquire a partner who held the same values. They partnered up together with Terex Corporation. This company has a history obtaining equipment manufacturers all around the globe who proved to be a good business match. Genie Industries was sold in 2002 and became a part of Terex Corporation.
Because of the Genie name and its solid reputation within the workplace, it was decided to maintain the Genie brand name as part of the Terex Aerial Work Platforms. This was only decided after the first few years following the sale. Hence, all Genie machines continue to be sold under the Genie brand.
Genie takes pride in listening to their customers. The company is dedicated to continually improving efficiency and quality and is also dedicated to lessening waste. Even long after the sale has been closed, the company concentrates on offering exceptional support. These are the very work practices that have made Genie a trusted brand name over the last decades and continue to keep their reputation for quality and top-of-the-line machines.
Genie's DC and Bi-Energy machines are emission-free, quiet equipment capable of working in delicate work environments. Where the machinery should be driven significant distances, like for instance in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the advantages of a 48V DC machinery.
As opposed to any of the different kinds of aerial platforms, telescopic booms offer greater horizontal reach overall. These machines are ideal for limited access places in construction and other industrial settings. The Genie Telescopic S booms have been engineered to offer utmost productivity. These equipment deliver supreme traction and the drive speed you need in order to travel around the work site and job area.